putting the web to work
The internet is quickly becoming the dominant way people acquire and sythesize information. From catching up on the latest news to figuring out what's for dinner, from where to go to church to what charities to support, real-world decisions are made based on virtual experiences.
Organizations that don't capitalize on this miss a valuable opportunity: your web presence is a low-cost, high-value tool in a communications arsenal. If you don't make your presence felt on the web, many people will never discover you.
These days, though, a mere web presence isn't enough. The sheer immensity of material available today is forcing web users to become highly efficient at discarding irrelevent information. Web users make snap decisions based on several key aspects of sites:
If
any of these are missing from your site, visitors rarely become users and fail to become partners.
re:freshed understands the complexities of creating
web sites that acheive
tangible goals.
As showcased above, our web development always works in alignment with the overarching mission of our clients. We bring the tools of the web, from
streaming video to
AJAX and
Flash to create user experiences that further your objectives.
Don't risk your web site's potential on shaky services. Don't get bogged down in mind-numbing HTML. Leave it to the experts.
re:freshed provides professional results from start to finish, including consultation, design, and hosting.
Contact us today and put the web to work.
our approach
re:freshed brings a custom, creative, specialized solution to your web development project. None of our work is "off-the-shelf." No templates, no generic solutions. We work with you to clearly define your needs and meet your goals, from simple online brochures through complex e-commerce development.
Here's how it works:
Initial Consultation
The process starts with an initial consultation. We hear your vision and augment it with our own expertise. This is where we begin to develop a rough concept of what the final product will look like, establishing the scope of what needs to be done.
Proposal
re:freshed then details that rough sketch into a solid plan, exploring the number of pages, level of design, and special needs like Flash animation or streaming video. We develop a fixed-cost proposal that's sure to make your number-crunchers happy.
Prototyping
Depending on the scope of the project, we'll create and present several iterations of design. While non-functional, this allows you and your stakeholders to choose a design that suits your needs.
Beta Launch
Once a design framework has been established,
re:freshed publishes a functional beta version for you to explore. It's still a work in progress (these things almost always are), but it gives you an idea how links will work, where images will be, how pages will flow together, etc.
Content Refinement
re:freshed takes the text, pictures, and other information you provide and finesses it into a web-friendly format. This may include things like search engine optemization and copywriting consulation to ensure that your content has the desired impact.
Public Launch
After your organization approves the design and content, we take it public. re:freshed can work with you to publicize the launch and drive traffic.
Analyzing Effectiveness
Once the site is launched, the work isn't finished. We employ comprehensive analytics to measure the effectiveness of the site. Hits are only one measure (and often not the most effective one.) We give you to tools to look at unique visitors,
user retention, click-though rates, goals, even heatmaps that can measure which parts of the site get the most clicks. This information becomes power as the site is refined for maximum effectiveness.
